isolated, so to speak, in the cell of your living room, with telephone, television, tape recordings, records, and so forth, is what you’re suggesting is leading to this tendency toward not confronting another person bodily, so to speak.

Identity, Roles & Goals

McLuhan: That’s why we have encounter groups. Sort of to compensate for the lack of bodies. And confrontations, and sensitivity groups, which are very unsensitive, or insensitive. But the attempts to, by the way, the huge nostalgia of our times—in every field of music, literature, clothing, everything—nostalgia, is an attempt to get back to the time when we had bodies and identities. When you lose identity, you become violently concerned about recapturing it. How do I get it back again? That was called